01
Brief
Healthcare, made
clear and trusted.
Al-Waseet Medical Group was founded in 2013 to meet the growing demand for specialised healthcare in Saudi Arabia. It has since grown into a group of medical companies: a training centre for medical personnel, a mobile medical unit for remote and industrial areas, CBAHI accreditation, and more than 210 clinics supporting major Aramco projects on onshore and offshore work sites across the Kingdom. KHP was asked to give that group one brand to stand behind.
02
The Challenge
One group.
One clear voice.
A decade of growth had left the offer broad and hard to read: clinics, field medicine, training and emergency response, each introduced as it was added. Patients, industrial clients and regulators each needed to find their part of it quickly, without the group losing the credibility a medical provider depends on.
Every asset also had to feel related, from a corporate profile read by procurement teams to the website, the magazine and the campaign material seen on site.
03
Our Approach
A system built
to be recognised.
Step 01 - Brand Identity
We set a visual language of deep navy, clinical white and a single red accent (calm, precise and recognisably medical) and applied it to the group's mark and every template that follows.
Step 02 - Company Profile & Website
The profile tells the group's story in order (who it is, its mission and vision, its journey since 2013, why clients choose it and what it offers) and the website organises the same offer into a straightforward route for each audience.
Step 03 - Magazine & Campaigns
A magazine and campaign applications, from its covers to the ambulance-led key visuals, extend the identity into the material people meet beyond the screen.
04
The Result
A healthcare brand
built to connect.
Al Waseet now presents as one medical group rather than a collection of services: a single identity carried through its company profile, magazine, website and campaigns, and credible in front of the industrial clients and regulators its 210+ clinics answer to.
