01
Brief
Many brands on the shelf.
One name to trust.
Howat Al Tamyoz is an international technology retailer selling networking solutions, audio equipment, mobile accessories and smart tech, online and in-store, from brands including Huawei, Xiaomi, OPPO, ZTE, Anker, EZVIZ, imou and Saramonic. KHP was asked to give the retailer an identity of its own: one that could stand beside the brands it sells rather than disappear behind them.
02
The Challenge
A retailer, not
another tech logo.
A multi-brand technology store is surrounded by strong marks: every product on its shelf carries one. Howat Al Tamyoz needed a brand that read as technology without imitating any of them, and that customers would recognise as the place they buy from, not just another label on the box.
The second challenge was range. Headphones, earbuds, cameras, security devices and power banks had to be presented in one profile without reading as a catalogue dump: each category clear, the company itself still the subject.
03
Our Approach
A connected mark,
a disciplined system.
Step 01 - Brand Identity & Colour System
We drew a mark from connected nodes (the lines and joints of a circuit) and set it in a two-colour system of grey #5F605F and orange #E84E0F, with a red-orange gradient for emphasis. The line "Connecting Tomorrow, Empowering Today" carries the same idea into words.
Step 02 - Company Profile
The profile introduces the company, its CEO, its services (retail and wholesale distribution) and the brands it carries, then walks through each product category, from audio accessories to cameras, security and power banks, on one consistent dark-and-orange layout.
Step 03 - Printouts & Stationery
The system was applied to everything the business hands over: letterhead, business cards, envelopes, presentation folders and branded shopping bags, tested on real print before sign-off.
04
The Result
From a product range
to a recognisable retailer.
Howat Al Tamyoz now presents as one technology brand across every touchpoint: a single mark, a two-colour system and a company profile that organise a wide multi-brand catalogue into categories a customer or a supplier can read at a glance.
