01
Brief
Natural by nature.
Local by design.
Yulluv is a founder-led skincare and beauty brand built around natural ingredients, competing in a category led by larger imported names with far bigger budgets. The products were right and the founder's story was real, but the brand's content had no single voice carrying either. When Yulluv came to KHP, the brief was to shape and produce the content that would give the brand a clear, recognisable place of its own.
02
The Challenge
A founder's brand against
imported beauty giants.
Imported beauty brands arrive with established identities, polished campaigns, and the budgets to be everywhere at once. Yulluv could not outspend them, and trying to look like them would only make it a smaller version of the same thing. It needed a reason to be chosen that the larger players could not copy.
The second challenge was holding on to what made Yulluv credible in the first place. The brand's strength was its founder: a personal, hands-on story behind every formula. Scaling the content without flattening that voice into generic beauty marketing was the line the whole mandate had to hold.
03
Our Approach
Strategy first, then
a voice to carry it.
Step 01 - Content Strategy
We started with positioning, not posts. Natural ingredients and local relevance became the two pillars every piece of content returns to, set against the imported players rather than imitating them, with content themes, tone of voice, and the role of each channel defined around them.
Step 02 - Creative Direction
We then set the visual and tonal identity: a soft pink palette, a warm and playful tone, and the Yulluv rabbit as a recurring character that turns everyday skincare moments into stories. Every campaign, product visual, and post was directed to one standard, so the brand reads the same wherever it appears.
Step 03 - Ongoing Content Production
With the direction in place, KHP moved into continuous production: campaign visuals, product content, and social posts delivered on a steady rhythm. Each piece is built on the same strategy, keeping the identity consistent over time while the founder's voice stays at the centre of it.
04
The Result
From good products to
a distinct brand.
Yulluv now has a consistent visual and tonal identity built around natural ingredients and local relevance, giving the brand a distinct position against larger imported beauty players without losing its founder-led credibility.
