01
Brief
A neighbourhood pharmacy,
always within reach.
Health Care Pharmacy serves families in Qatar from its branches in Al Khor and Simaisma, open from early morning to well past midnight. KHP was asked to give the group one identity and carry it everywhere a customer meets it: the counter, the printed pieces the branches hand over, the online store, a mobile app and social media.
02
The Challenge
Care that has to feel
personal, not clinical.
A pharmacy competes on trust as much as on range. Health Care needed a brand that felt warm and personal rather than clinical, and still read as credible for medicines, supplements and skin care side by side.
The second challenge was reach. The same promise had to hold across two branches, a storefront, an app with around-the-clock delivery and a social feed, so a customer recognises the pharmacy the moment they meet it, whichever way they come in.
03
Our Approach
One promise,
carried everywhere.
Step 01 - Brand Identity & Company Profile
We built the mark around the caduceus and the pharmacy cross, set it in deep green and copper, and gave the brand its line: Always Near. Always Caring. The company profile tells the story, the vision and mission, and the four values (Genuine Care, Trust Earned Daily, Always Within Reach and Thoughtfully Curated).
Step 02 - Printouts & Branch Kit
The identity was applied to everything the branches use and hand over: shopping bags, business cards, letterheads, envelopes, notebooks, staff ID cards, insulated delivery boxes and branded lab coats.
Step 03 - Website, App & Social Media
We designed the e-commerce storefront and the mobile app on the same system (shop by category, filters by brand and price, product pages, offers and a cart built for 24/7 delivery) and a social feed that speaks for medicines, daily care and wellness in the brand's own voice.
Step 04 - Marketing Strategy
For the pharmacy's new management we wrote the marketing baseline: an overview of where the business stands, a point-of-sale strategy for both branches, and coverage of the website and the app, so growth starts from a documented position rather than guesswork.
04
The Result
From two branches
to one recognisable brand.
Health Care Pharmacy now meets its customers as one brand wherever they reach it (at the Al Khor and Simaisma counters, on the storefront, in the app and in the feed) with a green-and-copper identity, a company profile that states what it stands for, and a full set of printed and branded pieces for the branches.
Its new management now has a clear operational and marketing baseline covering both branches, the website and the mobile app, replacing guesswork with a documented starting point for growth.
